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posted about 4 years ago

Job Description

Maintain a clean, safe, fast, friendly, and fun environment for all guests, team members and company assets. The focus shall always be on ensuring a safe and comfortable environment, while maintaining a positive can-do attitude with an emphasis on the highest level of guest service for both external and internal guests to Maryland Live! Casino.

The Social and Digital Media Manager is responsible for planning, coordinating, implementing, administering and monitoring the performance of all social, web and digital marketing campaigns for Maryland Live! Casino (MLC). The position is the focal point of responsibility for the MLC brand in the online atmosphere and on-property digital media.

• Must make the property shine and look impeccable while maintaining a neat, CLEAN and crisp personal appearance.
• Must make guests feel SAFE and comfortable through creating a worry-free, carefree experience.
• Provide FAST and efficient service with accuracy.  Meet service time requirements and anticipate guest needs.
• Greet guest with FRIENDLY welcomes, making eye contact and smiling.  Use H.E.A.R.T. steps to ease guests concerns.  Say thank you to departing guests.
• Work passionately as a team to create a FUN experience both for everyone who works and plays here.

• Line: Responsible to the Director of Communications for successful performance of assigned duties.
• Staff: Manage Social and Digital Media Specialist to ensure quality administration of on-property digital marketing programs and social media communities.
• Team: Collaborates with other MLC departments on issues and projects related to the web, social, and digital media spaces.

A. Social Media
a. Creation of a comprehensive, cutting-edge social media strategy to define programs that use social media marketing techniques to increase traffic, visibility, and membership across the MLC brand.
b. Create and implement social media guidelines in coordination with property management
c. Implement, manage, and analyze all social media programs
d. Facilitate and monitor all networking conversations to ensure they meet MLC guidelines
e. Experiment with new and alternative ways to leverage social media, specifically in the prospecting and CRM arena
f. Monitor trends in social media tools and applications and appropriately apply that knowledge to increasing the success of the MLC social media program
g. Strategize with and educate the MLC management team and other corporate officers across the company on incorporating relevant social media techniques
h. Measure the awareness and financial impact of social media on overall marketing efforts

B. Website Management –
a. Manage development of new website; and maintenance with MLC vendors
b. Ensure MLC website is developed and maintained in accordance with brand guidelines
c. Provide recommendations for updates, upgrades, and functionality
d. Manage integration points for database, including mobile, email, or any other means of guest communication
e. Integrate promotional support / opportunities within MLC website to support overall marketing goals and initiatives
f. Track analytics to understand website use and optimization
g. Responsible for SEO / SEM performance and maintenance, as directed
h. Coordinate responses to website inquiries

C. Online Casino Management –
a. Manage website content and development updates
b. Strategize with Database Marketing Team to identify trends and associated value of online customer interaction
c. Manage website upgrades, including, but not limited to: database configuration reward system integration, and pay-for-play monetization
d. Facilitate and monitor website user experience stays within brand image and guidelines

D. Interactive on-property media
a. Maintain and update content as needed on digital wayfinding devices
b. Monitor tracking information and data flow to increase effectiveness of devices

E. Digital Media
a. Responsible for overall effectiveness of digital media with regard to supporting the MLC brand and marketing initiatives
b. Implement and manage digital media process from planning, to content development, to deployment.
i. Planning: Ensure digital media supports MLC marketing initiatives with regard to strategic location, placement, etc.
ii. Creative concept development: Work in association with Advertising Manager to ensure digital media supports marketing goals
iii. Deployment: Manage deployment process to ensure on-property media maintains relevancy and accuracy.
c. System integration: Liaise with cross departmental team members to ensure content deployment systems are continuously operational

Minimum Requirements


F. Marketing Integration
a. Responsible for integrating all of aforementioned duties with MLC marketing programs to create a cohesive experience that drives traffic, visibility, and awareness across the MLC brand.

G. Departmental Support
a. Support all aspects of marketing division as needed.

H. Other duties as assigned

A. Ability to maintain strict confidentiality relative to marketing programs and results, financial data, casino policies, and marketing plans
B. Through various oral and written reports to the Director of Communications.
C. Through achievement of annual performance goals
D. Overall effectiveness of MLC Social and Digital Media Program, including, but not limited to: online brand management, websites, social media, and on-property digital media

                  Individual Proficiencies:
A. Organizational abilities demonstrated in design and development of strategic and operational marketing effectiveness.
B. Public relations and customer service skills.
C. Oral and written communication skills.

                  Job Performance:
A. Establishing metrics to measure interactive marketing effectiveness
B. Accuracy in completing assigned duties, paperwork, and reports
C. Interpersonal skills are required, and the ability to work in a team environment
D. Detail oriented with the ability to multi task and prioritize under tight deadlines

A. Ability to analyze and interpret departmental needs and results.
B. Ability to solve complex problems.
C. Ability to perform assigned duties under frequent time pressures in an interruptive environment.
D. Knowledge of all aspects of social, digital and interactive marketing 
E. Broad variety of tasks and deadlines requires an irregular work schedule in an interruptive work environment
F. Sitting 90 percent of the time; standing/walking 10 percent of the time

A. Three (3) to five (5) years of management experience in a high volume company or industry with a preference for the gaming, hospitality or entertainment industry
B. Bachelor’s degree in Social Media Marketing, Communications or related degree or equivalent work experience
C. Must have strong design skills and able to generate a project from concept to completion or work in concert with others.
D. Must have advanced experience with:
1. Adobe Creative Suite
2. SilverStripe Content Management System
3. Social Networks including but not limited to: Facebook, Twitter, YouTube, Google+, Pinterest, Wikipedia, etc.
4. Social media tracking tools
5. Social application tools: Hootsuite, Tweetdeck, Meltwater Buzz, Wildfire
E. Previous digital still-photography skills a plus
F. Previous gaming experience a plus
G. Must be able to obtain and maintain a valid gaming license as determined by Maryland State Lottery and Gaming Control Agency for the position

A. Office environment.
B. Travel by car with occasional travel by plane.
C. 24/7 high energy casino environment exposed to alcohol, smoke, bright lights, and noise. Casino is over 300,000 square feet and position must be able to move about to all areas with a sense of urgency.

A. Telephone
B. Video camera
C. Copy machine
D. Computer
E. Cell phone


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